Substack
As a strategist and consultant, I build publishing systems and audience strategies for Substack authors and organizations. I help writers, educators, and creative teams develop sustainable newsletters that blend editorial craft with measurable growth.
I support the strategy, launch, and optimization of story-driven publications across multiple genres. Working closely with clients on voice development, content architecture, marketing, and analytics, I refine workflows and formats to expand readership, streamline production, and turn expertise into enduring online communities.
Joyce Maynard
Publication: athomeintheworld.substack.com
For bestselling author Joyce Maynard, I developed a Substack content strategy that balanced the launch of new, serialized writing with the thoughtful use of her rich literary archive. I guided the technical setup and editorial structure, creating a publication that reflects Joyce’s distinctive voice and storytelling legacy. Working closely with her on audience development, engagement strategy, and publishing cadence, we doubled her subscriber base within two months — growing to nearly 10,000 highly engaged readers who actively participate in the conversation around her work.
SF Zoo Watch
Publication: news.sfzoo.watch
For SF Zoo Watch, I developed a Substack-based advocacy and media strategy that uses investigative storytelling to influence decision-makers, engage legacy media, and drive policy discussions around animal welfare at the San Francisco Zoo. I built the publication’s editorial structure, SEO framework, and social amplification systems to combat traditional narratives with fact-based reporting and public transparency. Within months, SFZoo.watch became a leading local voice for reform, demonstrating the power of accessible, well-researched writing to shape public opinion and accelerate social change.
Alisa Greenspan
Publication: iedit.substack.com
For editor and writer Alisa Greenspan, I help re-strategize her Substack publication, i/Edit, shaping a content approach that reflects her distinctive voice in fashion, culture, and creative expression. I work with her to refine editorial structure and design, making each piece more reader-friendly while preserving her sharp, stylish perspective. Together, we focus on audience development, engagement strategy, and publishing cadence to grow i/Edit into a vibrant, influential publication for readers at the intersection of style, storytelling, and substance.
HR Examiner
Publication: hrexaminer.com
For HR Examiner, I help build a strategy that translates decades of niche reporting on HR technology and the future of work into a modern, scalable Substack publication. I work with the editorial team to evolve the platform from an established industry site into a dynamic newsletter ecosystem — blending thoughtful journalism with technical precision and audience insight. My work includes shaping content structure, streamlining publishing workflows, and optimizing SEO to expand reach while preserving HR Examiner’s distinctive voice and authority in the HR tech space.
The Most
Publication: themost.substack.com
For my own Substack publication, The Most, I created a feature newsletter designed for kids and families — exploring creativity, connection, and the natural world through stories, reviews, and reflections. It became a featured Substack publication within its first month, recognized for its warm, accessible voice and thoughtful approach to fostering empathy and curiosity. The Most also serves as a creative studio and testing ground for the editorial and audience-growth strategies I design for clients, blending storytelling craft with hands-on experimentation.
The Outdoor Voice
Publication: outdoorvoice.substack.com
For Outdoor Voice, the community newsletter of Laurel Hill Nursery School, I developed the editorial strategy, design, and publishing workflow to highlight the school’s unique philosophy of play-based, parent-participation learning. The newsletter serves as both an enrollment tool and storytelling platform — featuring family profiles, classroom moments, and teacher perspectives that bring the school’s values to life.