Your story, told well, can change everything.
I help authors, founders, and experts share their work through independently published books, newsletters, and websites.
Book Publishing
Launch like a publisher. On your terms.
I help authors publish independently, with a finished book that looks and feels like it came from a traditional publisher.
I manage the whole project:
Positioning: who the book is for and how to reach them, starting on day one
Editing and design: professional copyediting, cover, and interior layout
Production and distribution: print and ebook files, ISBNs, and wide availability through IngramSpark
Launch: a plan to get it in front of readers
You keep your rights and your royalties.
Newsletter Strategy
Your voice, in their inbox. Built to grow.
I help writers and organizations launch and grow newsletters on Substack that read like a polished publication.
I manage the whole project:
Content strategy: who you’re writing for, what you’ll publish, and how often
Design: a publication look and feel that matches your voice and brand
Migration: moving your archive and subscribers over cleanly from wherever they live now
Growth: a plan to build readership after launch
You own your list and your relationship with your readers.
Website Design
Built around your story. Easy to run yourself.
I design and build Squarespace websites that look like they came from a big agency, without the agency price or retainer.
I manage the whole project:
Story and content: clarifying what you do, who it’s for, and writing copy that says it well
Design: a custom look built around your brand, not a template with your logo dropped in
Migration: moving your pages, content, and domain over from your current platform
Launch: testing, SEO + AIO basics
When we’re done, your site is yours to update, with no developer needed.
Krista Stryker Author and Founder, The 12-Minute Athlete
Substack Strategy + Relaunch
Joyce Maynard New York Times best-selling author
Website Relaunch + Substack Launch
Recent Projects
Dr. Claritza Rios Founder and lead physician, Pontus Health
Website Strategy + Design
Dr. Tom Rusk Psychiatrist and author
Independent Book Coaching + Publishing
Hi, I am Justin.
A storyteller, a producer, an author, and someone who believes the right story, told well, can change everything.
I’ve been where you are: starting a project, wondering if anyone will care, and feeling the weight of putting your life’s work into the world. When I wrote my own book, Bear Boy, I learned how vulnerable and how exhilarating that can be.
That’s why I approach every project with patience, curiosity, and care. My goal is to be the steady partner you can trust with the details.
Storytelling has always been more than a job to me. It’s how ideas find their people, how communities grow, and how a life’s work outlasts the person who made it.
I’d be honored to help tell yours.
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You’ll have one partner from start to finish. We’ll begin with your story and your goals, then I’ll build a clear plan and timeline and manage every step: strategy, writing, design, setup, and launch. You’ll always know what’s happening and what’s next. When we’re done, you’ll own everything and know how to run it yourself.
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As a long-time producer and content strategist, I’ve worked with major content companies, production studios and partnered with notable creatives and authors to turn what they know into work that reaches a wide audience. Your project gets that same discipline: a clear strategy, the right people, a realistic timeline, and a finished product delivered on time.
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A finished project you’re proud to put your name on, and the tools to keep it growing. You’ll have a clear story about who you are and why your work matters, a platform you own and can run yourself, and an audience that knows where to find you. Whether it’s a book, a newsletter, or a website, it will look professional, read like you, and be built to last.
