Your story, told well, can change everything.
I help authors, founders, and experts share their work through independently published books, newsletters, and websites.
Book Publishing
Launch like a publisher. On your terms.
I help authors publish independently, with a finished book that looks and feels like it came from a traditional publisher. I manage the whole project, from positioning and design to distribution and launch. You keep your rights and your royalties.
Newsletter Strategy
Your voice, in their inbox. Built to grow.
I help writers and organizations launch and grow newsletters on Substack that read like a polished publication. I manage the whole project, from content strategy and design to moving your archive and subscribers over. You own your list and your relationship with your readers.
Website Design
Built around your story. Easy to run yourself.
I design and build Squarespace websites that look like they came from a big agency, without the agency price or retainer. I manage the whole project, from your story and content to design, migration, and launch. When we’re done, your site is yours to update, with no developer needed.
Joyce Maynard New York Times best-selling author
Website Relaunch + Substack Launch
Recent Projects
Dr. Claritza Rios Founder and lead physician, Pontus Health
Website Strategy + Design
Dr. Tom Rusk Psychiatrist and author
Independent Book Publishing
Krista Stryker Author and Founder, The 12-Minute Athlete
Substack Strategy + Relaunch
Hi, I am Justin.
A storyteller, a producer, an author, and someone who believes the right story, told well, can change everything.
I’ve been where you are: starting a project, wondering if anyone will care, and feeling the weight of putting your life’s work into the world. When I wrote my own book, Bear Boy, I learned how vulnerable and how exhilarating that can be.
That’s why I approach every project with patience, curiosity, and care. My goal is to be the steady partner you can trust with the details, whether we’re shaping your book for launch, finding your voice on Substack, or building a website that finally feels like you.
Storytelling has always been more than a job to me. It’s how ideas find their people, how communities grow, and how a life’s work outlasts the person who made it.
I’d be honored to help tell yours.
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You’ll have one partner from start to finish. We’ll begin with your story and your goals, then I’ll build a clear plan and timeline and manage every step: strategy, writing, design, setup, and launch. You’ll always know what’s happening and what’s next. When we’re done, you’ll own everything and know how to run it yourself.
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As a long-time producer and content strategist, I’ve worked with major content companies, production studios and partnered with notable creatives and authors to turn what they know into work that reaches a wide audience. Your project gets that same discipline: a clear strategy, the right people, a realistic timeline, and a finished product delivered on time.
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A finished project you’re proud to put your name on, and the tools to keep it growing. You’ll have a clear story about who you are and why your work matters, a platform you own and can run yourself, and an audience that knows where to find you. Whether it’s a book, a newsletter, or a website, it will look professional, read like you, and be built to last.
